If five years ago you would've told me I would have a career that's woven into
social media, I would've said "never in a million years." But boy am I glad I did. I got to learn about the entire content landscape, why people go to each platform, what they expect when they
arrive, how they consume the content, how a brand can speak in an authentic voice, what demographics are using which apps at what time of day, and the list goes on and on. But being given the chance of a lifetime – to get my hands on two Fortune 100 companies' brands and
their social channels – taught me the true power of new-age marketing. I got to witness firsthand how quality organic content could be taken in-house and humanize corporations in a way I've never seen before. Explore some of the social content I created by scrolling down!
Being able to combine my own affinity for type doodles with the headline copy needed for ads and posts was a match made in heaven. Considering how much time and effort Progressive Insurance put into developing their brand voice, I felt honored giving a hand (pun intended)
to visualizing that voice in hand-lettered form. This took on many shapes and sizes, from cute bubbly letters in facebook ads to customers, elegant holiday greetings to employees, and bold, informational article headers for agents to share. I also launched Progressive's Instagram stories
with the same approach for handwritten personal touches throughout. The subtle doodles overtop videos of company culture, and handwritten thank you's to partners at events, really gave our campus and the work we were doing some vivacity.
I also designed Progressive Field's Snapchat filters, for everyday games, concerts, and the World Series!