Design has always been my biggest passion. From legos to logos I like to say. Actually, I've never said that before. Kind of cheeky. Let's roll with it. Now then, "Kolüdro" originated right around the time I was finding my creative voice. Right when I was finding my place in the world ... 

Back in the Day

Long before Yahoo or Progressive, I was working on a number of smaller brands, including my own. I remember being struck by how personal it felt – to work on your own design identity.


Would my logo be bold or flowing? The colors be punchy or soothing? Could I find its true character by finding my own? All these questions bounced around my mind and I quickly realized my North Star would have to be my own moral compass. How I lived my life would soon shape how I'd push myself forward as a designer.

Out of that era of self-reflection came
The Code of Koludro.



Live with an intense ambition to pursue the extraordinary. Those things you are passionate about aren’t random. They are your calling.


Keep a good heart. Give away happiness and find joy in the ordinary. A bold, victorious attitude is all you need to turn an ordeal into an adventure.


Creativity’s worst enemy is self-doubt. So take a chance and follow your instincts. You never know when you will stumble upon some magic.


Sincerely listen to what others have to say. Understand that differences don’t make individuals superior or inferior.


Always remember to explore, play, and live spontaneously. Don’t just tell people your dreams. Show them. 


Every accomplishment starts with the decision to try. Be relentlessly self-propelled to find ways to make things better. Never settle and never make excuses.


Embrace the freedom that comes with being real. To be considered trustworthy is a much greater compliment than to be admired.


Be brave enough to start genuine conversations. We are all born with the ability to change someone’s life. Don’t waste that.


Never let opportunity control your loyalty. Have high standards for yourself and do the right thing, even when no one is watching.

Consider these 9 values to be the pillars holding up the house. They dictate how I live within my community and my career. Defining these core principles from the start helped me trust my instincts, when chances that aligned with my ideals crossed my path.


The Code  gives me peace of mind as I search for answers. To questions like "How can I change the world?"  It's okay to not know just yet.  But to know yourself and at least know your quest is extraordinarily powerful.  That's the reason I keep pushing forward.  The reason I traded a comfortable life in Cleveland for an infinity of unknowns in California:

To see what I've done these past few years, go ahead and click here:

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© 2020 by Daniel Koludrovich


San Francisco, California