Back in the Day
Long before Yahoo or Progressive, I was working on a number of smaller brands, including my own. I remember being struck by how personal it felt – to work on your own design identity.
Would my logo be bold or flowing? The colors be punchy or soothing? Could I find its true character by finding my own? All these questions bounced around my mind and I quickly realized my North Star would have to be my own moral compass. How I lived my life would soon shape how I'd push myself forward as a designer.
Out of that era of self-reflection came
The Code of Koludro.
Live with an intense ambition to pursue the extraordinary. Those things you are passionate about aren’t random. They are your calling.
Keep a good heart. Give away happiness and find joy in the ordinary. A bold, victorious attitude is all you need to turn an ordeal into an adventure.
Creativity’s worst enemy is self-doubt. So take a chance and follow your instincts. You never know when you will stumble upon some magic.
Sincerely listen to what others have to say. Understand that differences don’t make individuals superior or inferior.
Always remember to explore, play, and live spontaneously. Don’t just tell people your dreams. Show them.
Every accomplishment starts with the decision to try. Be relentlessly self-propelled to find ways to make things better. Never settle and never make excuses.
Embrace the freedom that comes with being real. To be considered trustworthy is a much greater compliment than to be admired.
Be brave enough to start genuine conversations. We are all born with the ability to change someone’s life. Don’t waste that.
Never let opportunity control your loyalty. Have high standards for yourself and do the right thing, even when no one is watching.